MUMBAI — India’s automakers lost markets and money during fiscal years ranging from 1995 to March 2001. Markets fragmented and joint venture partners separated. Failures were due to outdated designs, mistaken market strategies and over pricing. Even prestigious Mercedes-Benz ran off track. Despite a respectable service network and a budding market, Mercedes spirits were dampened by early failures. Sales were just 10% of its 20,000-unit capacity, and it soon accumulated losses of ...
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