PARIS – Automobiles Citroen's introduction of a factory-installed air freshener in its new C4 is a story of risk-taking. Not only did the marque introduce a feature previously the domain of the aftermarket, it also took a chance on bringing into Tier 1 a tiny company of 24 people and €7.2 million ($9.7 million) in annual sales. Citroen C4 available in three scents. "It was scary for them to work with us," says Gregory Mager, the managing director of Parfum d'Image, a French company ...
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