WASHINGTON – Some preliminary research from Hyundai Motor America suggests government-mandated crash-rating information on vehicle-price window stickers is not influencing new-car buyers. Julia Rege, a senior engineer at Hyundai-Kia America Technical Center Inc., says an estimated 85% of ’08-’09 model Hyundai and Kia owners were not aware of the star rating when they purchased their cars. “We were surprised it was that high,” Rege tells a recent session of the Society of Automotive ...
Premium Content (PAID Subscription Required)
"Hyundai Hoping to Raise Crash-Rating Awareness" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642