LAS VEGAS – Hyundai is hoping its upcoming 2-door version of the Elantra sedan will accomplish two things: challenge the Honda Civic coupe and attract younger women to the brand. “When you look at (the) Civic coupe, it is day in/day out 70,000 (annual sales) or so, so it’s big volume,” Mike O’Brien, vice president-corporate and product planning-Hyundai Motor America, tells Ward’s in an interview here. “Plus, it does a good job of bringing in young female buyers, and that’s an area where ...
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