Motor America confirms the Equus large sedan, sold for 10 years in parent Hyundai Motor Co. Ltd.’s home market of South Korea, will make its way to the U.S. late next year.
“We showed the car at the New York Auto Show earlier this year and the response was fantastic,” John Krafcik, HMA president and CEO, says in a statement. “Since then, we’ve had a fleet traveling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.”
Ward’s was first to report’s intention of bringing the new-generation Equus to the U.S., with HMC Vice Chairman H.S. Lee saying in January that “two years down the road we are going to introduce this car to America.”
The Equus, riding on the same rear-wheel-drive platform as the Genesis, is the flagship vehicle in Hyundai’s Korean lineup.
In March, Dave Zuchowski, HMA’s vice president-sales, told Ward’s the possibility of the Equus becoming a metro car in the U.S. wasn’t far-fetched, as the sedan is commonly used as a limo in Korea. He also said HMA already has sponsorship deals to use the smaller Genesis sedan to transport guest of certain luxury hotels in the U.S.