At the onset of 2002, Hyundai Motor America declared its goal of surpassing Volkswagen of America Inc. in terms of U.S. sales. The prior year, the South Korean auto maker whizzed by Mazda Motor Corp. and Mitsubishi Motor Sales of America Inc., setting up VWA as its next victim. The low-cost Lancer has helped Mitsubishi grab a younger demographic than rival VW. Five months into the year, Hyundai is well on its way to making it happen – but so is Mitsubishi, whose strong sales ...
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