SEOUL – It could be the best of times or the worst of times for Hyundai Motor Co. Ltd. to introduce its first luxury car in the U.S. – the rear-wheel-drive Genesis sedan. In an era of stagflation, deflated dreams and tight credit, luxury-car owners facing leaner times may consider the Genesis a good replacement for premium-brand cars they deem no longer worth the money, such as Lexus or Mercedes-Benz. It’s a demographic Hyundai marketers formally have identified as “Been-There, ...
Premium Content (PAID Subscription Required)
"Hyundai Moves Upscale" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.