SEOUL – It could be the best of times or the worst of times for Hyundai Motor Co. Ltd. to introduce its first luxury car in the U.S. – the rear-wheel-drive Genesis sedan. In an era of stagflation, deflated dreams and tight credit, luxury-car owners facing leaner times may consider the Genesis a good replacement for premium-brand cars they deem no longer worth the money, such as Lexus or Mercedes-Benz. It’s a demographic Hyundai marketers formally have identified as “Been-There, ...
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