NAMYANG, SOUTH KOREA – Hyundai Motor Co. Ltd., after spending the last decade or so chasing the competition, finally is putting its own stamp on design. “Ten, 15 years ago, we were spending all of our energy trying to catch up to the other auto makers,” says Casey Hyun, creative design manager-Hyundai Design Centre and lead designer for the new ’11 Sonata. “Let’s be honest. It is what it is. “But we also are trying to find our own identity. It’s almost like being a teenager trying to ...
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