Hyundai Using Fleet Sales to Promote Positive Perception of Brand

BEVERLY HILLS, CA – Hyundai Motor America CEO John Krafcik says a bullish fleet strategy has paid dividends for the South Korean auto maker in the U.S., but he admits the plan will need some tweaking as awareness of the brand continues to grow.

Krafcik also says the auto maker will keep factory incentives relatively low as it heads into the New Year, simply because it cannot afford to compete with ...