Incentives Run Counter to Porsche Philosophy

GENEVA – With auto makers heaping on incentives to maintain robust sales in the U.S., Porsche says it has no intention of joining the battle.

The current round of U.S. market incentives are dangerous, executives say, adding that Porsche’s sales volumes and orders remain healthy even as the U.S. economy moves through its recessionary period.

Being a part of the current incentive battle in the U.S. market is like “throwing money away unnecessarily,” says Porsche AG ...