Infiniti to Woo Women Car Buyers With New Coupe, CUV

SEATTLE – A reputation for building high-performance cars and utility vehicles has brought one thing to Nissan Motor Co. Ltd.’s Infiniti brand: lots of men.

But Infiniti is trying to change the perception its products are geared only for those possessing XY chromosomes.

Infiniti’s renewed effort at wooing more women into its showrooms is the new G37 coupe, debuting in the U.S. Aug. 21.

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