SCOTTSDALE, AZ – "Build it and they will come." No, we're not talking about a mystical baseball field in a remote Iowa cornfield, but racecars and dealerships – specifically, those owned by Roger Penske. For the businessman extraordinaire, it's simple logic. Build the best racecars and you'll attract the best drivers. The strategy is working. The Penske racing team has won 13 Indianapolis 500 races, including the last three. And Penske is using the same strategy for his collection of ...
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