Maybe dumbing down design isn't necessary. Ford Motor Co. is taking Taurus conservative for the '00 model year to appeal to buyers snapping up Honda Accords and Civics and Toyota Camrys because Taurus sales have slumped with its current fishbowl design. It was thought DaimlerChrysler Corp.'s Intrepid over shot its target audience, too, when sales dipped 6.8% (110,449 vs. 118,537) in 1998 — the first year of a major redesign that altered Intrepid's appearance from modern to ...
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