LAS VEGAS – Isuzu Truck launches an offensive on the U.S. medium-duty market with the debut of the ’08 N-Series NPR low-cab-forward (LCF) truck here. Isuzu, a longtime leader in the LCF market, is counting on the N-Series, including a new wider and longer version, to help it gain a foothold in specific medium-duty segments where until now it has been absent. “We want to be the top commercial-truck brand in the U.S.,” says Todd Bloom, vice president-marketing for GM Isuzu Commercial ...
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