Jaguar takes the top spot in the J.D. Power and Associates 2006 Sales Satisfaction Index for the third year in a row.
TheMotor Co. subsidiary was followed in the rankings by Corp.’s Cadillac brand and Ford’s Lincoln division.
The study, now in its 20th year, is an overall analysis of the new-vehicle purchase experience. Customer satisfaction is measured on five factors: dealership facility, salesperson, paperwork/finance process, delivery process and vehicle price.
Automotive brands are ranked according to a 1,000-point scale. This year, the industry recorded a record high average score of 847 points, a 5-point improvement from last year.
The top-10 brands and the points they received are as follows: Jaguar (912), Cadillac (891), Lincoln (889), Porsche (889), Lexus (887), Saturn (887), Buick (884), Volvo (883), Mercury (881) and Mercedes-Benz (876).
was ranked last with 794 points.