TOKYO -- Japanese auto makers are edging gingerly into the world of e-commerce. Web sites with an array of product information are a given. Beyond that, however, little else is being done in the areas of marketing and procurement. "Japanese vehicle producers are not giving high priority to e-commerce," says Tsuyoshi Mochimaru, vice president, Dresdner Kleinwort Wasserstein (Japan). Agrees Namio Hasumi, president of J.D. Power Asia Pacific: "Online buying is very limited." JNX, for ...
Premium Content (PAID Subscription Required)
"Japanese Auto Makers Tepid About e-Commerce" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.