Entry into the sacred U.S. fullsize pickup truck market has been more difficult than anticipated by several of Japan’s top auto makers. The once all-American Big Three playing field has been challenged in recent years by the launch of the Toyota Tundra and Nissan Titan. But problems persist and results, so far, have been mixed for both. Toyota Motor Engineering & Mfg. North America Inc. delayed the launch of the latest Tundra from late 2006 while awaiting production ramp-pickup’s new ...
Premium Content (PAID Subscription Required)
"Japanese Trucks Still Seeking Traction in Bumpy U.S. Market" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.