DETROIT – Trying too hard can do more harm than good. That’s the message from a recent J.D. Power & Associates study that picked apart three new-vehicle interiors in excruciating detail. It found numerous well-intentioned efforts by engineers and designers aimed at surprising and delighting consumers wound up doing neither. In fact, some generated complaints in J.D. Power’s widely followed quality surveys – in addition to unnecessary costs. Amy McFarren, a senior analyst at J.D. ...
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