Jeep. It is one of the most-recognized brand names in the world, the kind that transcends the clutter and all but sells itself. When a pair of German newcomers took over the reins of Chrysler Group in November 2000, their eyes lit up when they spoke of the promise of Jeep. And they had to quell persistent rumors the Chrysler Group would be dismantled, with all but Jeep sold, it being the brand with the most intrinsic value. From his first days on the job, Chrysler CEO Dieter Zetsche ...
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