Jeep is the tenth best selling brand in the auto industry, according to Jim Schroer, DaimlerChrysler Corp. executive vice president-sales and marketing. “We're No.10 with only three vehicles: Wrangler, Cherokee (soon to be replaced by Liberty) and Grand Cherokee,” notes Mr. Schroer. “But three is not enough.” “We need a segment buster,” Mr. Schroer says of yet another Jeep in the line, without pinpointing what it would be. “We're going to do more varieties of vehicles on the Jeep ...
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