Kia Motors America and Hyundai Motor America are consolidating their advertising media buying, with the two accounts to be handled by Carat North America as of May 1. Kia and Hyundai say the action will allow them to take advantage of “economies of scale available from a consolidated media buying firm.” Hyundai says it is reviewing all of its national creative advertising, which includes its own ad agency, Bates Worldwide. Carat ranks as the fourth largest buyer of advertising time and ...
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