Last week’s firing of Kia Motors America’s top two executives had nothing to do with a cheeky new advertising campaign but everything to do with the desire by its new top official to clean house, sources close to the matter tell Ward’s. “When all this (firings) went down, Ahn (Byung-mo, KMA’s newly appointed chairman, president and CEO) had never even seen that ad,” says a person familiar with events Feb. 8, when KMA CEO Len Hunt and marketing chief Ian Beavis were summarily dismissed. ...
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