DEL MAR, CA – Kia Motors America Inc. is moving up market with the all-new Amanti, billed as a big sedan for style-conscious Baby Boomers. Meanwhile, the importer has triggered an in-franchise building boom by subsidizing dealers who construct exclusive facilities. Since April, Kia has offered dealers $300 per car sold over three years to cover costs of building stand-alone stores. The new sedan and the push to exclusive showrooms contrast sharply with Kia’s early days in the U.S. ...
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