MIAMI – Kia Motors Corp. has put heart into its new Soul, hoping that’s enough to make the off-beat vehicle attract upscale buyers in more regions of the U.S.
Quickly slated for production after the highly vaunted concept’s debut in Detroit three years ago, the all-new cross/utility vehicle launched U.S. sales in February, although models continue to arrive in showrooms this month.
“We’re actually not as strong as we’d like to be (in certain regional markets),” Tom ...
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