NEW YORK – Racking up the fastest sales progress of any new brand in the U.S. market since Honda debuted, Kia Motors America is on track to sell 250,000 units this year, says Peter Butterfield, executive vice president. Kia wants to lead entry-level segment in safety. But at the same time, Butterfield says Kia will be pressed to maintain its position in the entry-level segment as new brands from developing countries attempt to crack the U.S. market. "My guess is that the ...
Premium Content (PAID Subscription Required)
"Kia Prepares for Future Competition in Entry-Level Segment" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.