Kia Motors Corp. will unveil a āteaserā show car, dubbed the Pro Ceeād, at next weekās Paris auto show that previews the look of its upcoming 3-door sporty hatchback based on the Ceeād concept car revealed at this springās Geneva auto show.
The 3-door hatch currently is in pilot production and output of salable units will begin at the South Korean auto makerās new Zilina, Slovakia, plant in December 2007. The Ceeād 5-door hatch, also debuting in Paris, has been in pilot production at the plant since July.
Additionally, Kia will unveil a pre-production Ceeād āsporty wagonā in Paris, with full production to get under way in mid-2007. The wagon will be available with five engines, three trim levels and 12 colors.
Gregory Guillaume, chief designer at Kiaās European design center in Russelsheim, Germany, says the 3-door hatch is the third in the all-new Ceeād car line designed specially for the European market.
āLike the 5-door Ceeād, the new 3-door sporty hatch will be a truly European product, designed in Europe and made in Europe,ā Guillaume says in a press release.
āWhereas the 5-door is a great handling family car, this sporty hatch version is targeting younger drivers in search of a more overtly sporty look and sporty drive.ā
Key attributes the show car and final production version have in common include the roofline, which is 1 in. (2.54 cm) lower than the 5-door hatch and shallow side windows ringed in chrome trim āto create a robustly sporty window graphic,ā Guillaume says.
The 3-door show car accommodates four passengers and is trimmed to give a strong performance-car feel with deep matt surfaces, the auto maker says. The four seats feature bucket-style backrests with aluminum alloy mountings for the head restraints.

