The lowest trim level of the new-for-’05 Kia Spectra may come with crank windows and manual door locks, but it also comes with advanced driver and passenger front airbags, dual front seat-mounted side airbags, and even front and rear side-curtain airbags – standard. That seeming dichotomy between scrimping on niceties and spending extravagantly on safety features, is Kia Motors America’s main market strategy of differentiation, Peter Butterfield tells Ward’s. The auto maker is pursuing a ...
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