The lowest trim level of the new-for-’05 Kia Spectra may come with crank windows and manual door locks, but it also comes with advanced driver and passenger front airbags, dual front seat-mounted side airbags, and even front and rear side-curtain airbags – standard. That seeming dichotomy between scrimping on niceties and spending extravagantly on safety features, is Kia Motors America’s main market strategy of differentiation, Peter Butterfield tells Ward’s. The auto maker is pursuing a ...
Premium Content (PAID Subscription Required)
"Kia Pursues 5-Star Strategy" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.