MIAMI – Launched in South Korea last fall, the Kia Soul B-car immediately sparked negative comments about some cosmetic features.
Kia Motors Corp. quickly embarked on a program to remedy those complaints and promises to incorporate the changes early in the life of the new model.
“Things move much quicker here than they do at Ford,” says Michael Sprague, Kia Motors of America’s vice ...
Sign in to access
this Article
"Kia Responds to Scorn With Soul Searching" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. To obtain Premium status, please contact us.
Why Become a Premium Subscriber?
WardsAuto.com Premium subscribers have access to the full breadth of Ward’s articles, news, analysis and features as well as all the Ward’s data and statistics as soon as they are available in Excel spreadsheet format. Learn more about the benefits of Premium access here.

