The problem isn’t that U.S. consumers haven’t heard of Kia. Most Americans know it’s a South Korean auto maker. But ask them to name all six Kia models. You might as well ask them to recite the Gettysburg address in Korean. Mention the name Amanti, and a lot of Americans might think you’re talking about Armani, an upscale Italian clothier, not an upscale Kia sedan with a sticker that nears $27,000 with a leather package option. All-new ’04 Kia Spectra. Alas, many Americans ...

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