SAN FRANCISCO – Kia Motors America is going after young, single males with its next-generation Sportage compact cross/utility vehicle, arriving in August at U.S. Kia dealers. The auto maker bases its marketing plans on results from consumer clinics. “The (exterior) design was very appealing to male consumers we brought in, but polarizing for the females,” Michael Sprague, vice president-marketing, tells media during an ’11 Sportage event here. The findings affirm Kia’s decision to ...
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