Kia Motors Corp. unveils a new logo designed to tie together all its vehicles under a single corporate banner worldwide. The logo features “Kia” in a new embossed typeface colored in rich, deep red. It will be applied first to Kia’s new Sportage, which will be launched this month in South Korea. Kia believes use of the global logo will strengthen brand value in all of its export markets. “By utilizing the same corporate identity for both domestic and export purposes, I am ...

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