Are import car buyers becoming less interested in the extras? Not likely, but optional equipment rates are coming down in imported passenger cars nonetheless, thanks to the increasing volume of lower-priced models from South Korea. An analysis of optional installation rates for '00 model foreign cars (see Ward's Automotive Reports April 23, '01 insert for imported car installation rates) shows that while overall volumes are up, penetration of such safety features as all-wheel-drive, ...
Premium Content (PAID Subscription Required)
"Korean Imports Skew Optional Equipment Installation Rates Downward" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.