Are import car buyers becoming less interested in the extras? Not likely, but optional equipment rates are coming down in imported passenger cars nonetheless, thanks to the increasing volume of lower-priced models from South Korea. An analysis of optional installation rates for '00 model foreign cars (see Ward's Automotive Reports April 23, '01 insert for imported car installation rates) shows that while overall volumes are up, penetration of such safety features as all-wheel-drive, ...
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