Kroymans Corp. says it is confident in the future of the Cadillac, Corvette and Hummer brands in Europe, contradicting a report in the Dutch newspaper De Telegraaf.
The newspaper last week quoted owner Frits Kroymans as saying the company would stop importing the vehicles after 2009.
“He was misquoted,” says Dick Braakhekke, public relations director for the threeCorp. brands in Europe. “We’re not going to stop. We are confident in a prosperous future for Cadillac, Corvette and Hummer. Until October, we had a small growth in sales (for) Cadillac, although the market is not easy.”
The newspaper also reported about half the workers at the Cadillac & Corvette Experience Center in Breukelen, the Netherlands, would lose their jobs due to a restructuring.
The European press regularly has reported on the problems facing the Detroit Three auto makers and GM’s request for a bailout from the U.S. government.
Braakhekke says Kroymans constantly is in discussions with GM about how to improve sales and reduce costs.
GM has been trying to find a buyer for its Hummer brand, but Braakhekke says sales under a new owner would not necessarily suffer.
Kroymans distributes the Jaguar and Land Rover brands in the Netherlands, and Braakhekke says sales of the two marques “went to the sky” after India’sMotors Ltd. acquired them, although he admits much of the credit goes to new models such as the Jaguar XK and XF. “What we need is time and determination, and we have determination,” he says. “There has been a dramatic improvement in product over the years, and the (Cadillac) CTS is on a par with its European competition. And we have great new products coming, like the CTS Sports Wagon.”
Motor Co. Ltd.’s decision to bring the Infiniti brand to Europe should help Cadillac, he adds.
“It’s a niche brand with great product too. It will help get attention away from the regular three German brands, so it could support our brand, as well.”
Kroymans has distributed the three GM brands in Europe for five years. The original sales goal for Cadillac was to reach 20,000 units by 2010, but the brand has struggled. Through October, Kroymans sold about 2,173 Cadillacs.
This year, according to the newspaper, Kroymans will lose money. The company reportedly earned €14.5 million ($18.9 million) on sales of €2.1 billion ($2.7 million) in 2007.