Land Rover North America launches a rare national marketing campaign to promote its new ’04 Range Rover. The campaign began June 18 and will run for six weeks, targeting Land Rover’s top 15 markets. It marks the first time in five years Land Rover has run a national campaign (including television, print, website, outdoor and event marketing activities) throughout the summer. Land Rover also will offer “The Range Rover Experience,” inviting potential customers to attend one of six events ...
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