Land Rover’s 7-seat LR3, set to debut at the New York auto show, will feature its Terrain Response technology designed to better automate the extensive system of off-road technologies built into the vehicle.

The LR3, Land Rover North America’s version of the next-generation Discovery planned for introduction later this year, will come with standard Terrain Response, a spokesperson tells Ward’s in advance of the vehicle’s debut in New York.

Land Rover’s Terrain Response technology was first shown in concept form in January at the Detroit auto show on Land Rover’s Range Stormer touring vehicle concept.

Terrain Response debuted on Land Rover’s ’04 Range Stormer concept in Detroit.

Terrain Response is operated by a single dial inside the cockpit designed to let drivers choose from six different terrain options: dynamic dry road for high-speed conditions; normal for day-to-day conditions; grass/snow for slick conditions; deep ruts for extreme off-road; sand and rocky terrain.

Based on the setting, software automatically coordinates the LR3’s menu of ride-assist features – including air-suspension settings, ride height, hill-descent control, locking differentials, engine and throttle management, traction control and transmission settings – to best respond to the terrain beneath the vehicle.

In Land Rover’s Range Rover, all such technologies are present, but many are activated by a variety of center-console switches.

Land Rover Managing Director Matthew Taylor told media at the Detroit show that Terrain Response is supposed to make off-road capable vehicles “safer” and “smarter.”

Says Taylor: “We believe that high tech should always aid and never baffle the user.”

jstoll@primediabusiness.com