General Motorsâ product-development team, already racing to catch up from a 2009 bankruptcy that delayed or tabled several programs, faces additional pressure with todayâs resignation of a key executive, industry observers say. âThis could be a problem,â says Jeff Bennett, a professor of automotive marketing at Northwood University in Midland, MI, north of Detroit. âYou could see a change in product philosophy or direction, and that would be problematic.â Jamie Hresko, a 28-year veteran ...
Premium Content (PAID Subscription Required)
"Latest Departure Steps Up Pressure on GMâs Product-Development Unit" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.