Outside of a likely sale of the Hummer division, General Motors Corp. stands by its multiple-brand strategy in North America even as its international operations suggest a leaner portfolio works better. Overseas operations continued to post impressive gains in the year’s second quarter, growing 10% compared with year-ago, primarily driven by the emerging markets of Brazil, Russia, India and China. Yet, GM offers fewer brands internationally than in its home market, where eight nameplates ...

Premium Content (PAID Subscription Required)

"Lean International Portfolio Provides Focus GM Lacks at Home" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642
 

Current subscribers, please login or CLICK for support information.

Already registered? here.