PALM SPRINGS, CA – Toyota Motor Corp.’s Lexus Div. makes no secret about going after mid-luxury segment leaders Mercedes-Benz AG and BMW AG, as executives here say the all-new ’06 GS model will achieve an annual sales rate of about 33,000 units, or a more than 14% share of the mid-luxury segment. That’s a significant increase over the previous-generation GS, which last year sold 8,262 units (including 6,914 of the 300 and 1,348 of the 430), according to Ward’s data, for less than 5% of the ...
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