Lexus Set to Go Live in Japan

You can’t say Lexus doesn’t do things in a really big way.

For 16 years, Toyota Motor Corp.’s luxury division has sold Lexus vehicles in North America and a few select European countries, but not in Japan.

All that is about to change.

On one day, Tuesday, Aug. 30, Lexus will begin marketing three models to wealthy Japanese when 143 new stores open simultaneously. Another eight ...