SANTA BARBARA, CA – In 1998, Ford Motor Co. tried to increase sales of the Lincoln Town Car by attracting younger buyers. It replaced the luxury sedan’s square, formal lines with a more streamlined look, stiffened the suspension and ditched the traditional hood ornament. It didn’t work. Baby Boomers still gravitated to European and Japanese luxury brands, and more than a few Lincoln loyalists were put off by the changes and defected to Cadillac. 2003 Lincoln Town Car With ...
Premium Content (PAID Subscription Required)
"Lincoln Courts Core Buyers With New Town Car" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.