DEARBORN, MI – Ford Motor Co.’s Lincoln brand is slowly but surely carving out its own niche in the ultra-competitive luxury segment, as it attempts to regain lost ground and reestablish itself as a true high-end player, says a top marketing manager. Mike Crowley, group marketing manager for Ford, Lincoln and Mercury cars and cross/utility vehicles, is confident Lincoln can achieve the same turnaround seen by General Motors Corp.’s Cadillac brand, which was relegated to also-ran status in ...
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