Something more intriguing is at play than just increased sales. According to many of the Internet managers at dealerships on the Ward’s e-Dealer 100, it’s becoming harder to distinguish “Internet” customers from “regular” customers because so many people are using the Internet at various points of researching, shopping and buying cars. (see related data: Top 100 e-Dealers) “There’s still a bit of a separation, but the lines are blurring,” says Chris Markey, Internet director ...
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