DETROIT – Newly minted Buick-GMC General Manager Brian Sweeney says General Motors Co. will spend major marketing dollars to improve perception of the 106-year-old Buick brand, but at the end of the day products such as the new-for-’11 Regal must win over consumers.
Sweeney, appointed yesterday to head the two marques, also admits the pressure is on to produce results quickly after GM ...
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