When it comes to the battle of public perception, Detroit’s auto makers are getting their teeth kicked in. Whenever the media have anything bad to say about the auto industry they always call it “Detroit.” Whether it’s environmentalists, safety advocates, NGO’s or aspiring politicians, “Detroit” is portrayed as the root cause of highway slaughter, global warming and unrelenting sprawl. Conversely, Japanese and European car companies are invariably portrayed as beatific corporate citizens ...

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