MILFORD, MI ‚Äď General Motors Co. Vice Chairman Bob Lutz promises to get combative with the competition in upcoming advertising. During a recent product preview at GM‚Äôs proving grounds here, Lutz says ‚Äúthe gloves will come off,‚ÄĚ with the auto maker‚Äôs print, television and Internet spending taking on the competition directly. Where GM has a decided advantage, he says the company will spell it out to consumers. ‚ÄúWe‚Äôre going to have to get much more aggressive in the way we advertise,‚ÄĚ says ...
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