Ford Motor Co. is opting to bring back a name from the past and call its upcoming Mercury sedan the Montego, a name last used in 1997 on a Mercury version of the old Ford Torino. The question is, why? “Because the name provides a relaxing, comfortable image, did well in (private research) clinics, and, of course, it didn't hurt that it starts with an ‘M,’” says Chris Theodore, vice president-North American product development. “Montego was an important part of our history,” he adds. ...
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