General Motors has a lot riding on its all-new ’04 Malibu, recently unveiled to auto journalists in Vermont’s picturesque Green Mountains. The auto maker is taking dead aim at the Toyota Camry and Honda Accord, hoping to sell 200,000 Malibus annually. Such conquest sales are a must. The new Malibu is critical to GM’s goal to make the company a leader in midsize cars and is referred to by Chevy executives as the “heart and soul of the Chevrolet portfolio.” But there’s more at stake. The ...
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