When the average age of your car-buying customer is 61, perhaps the only way to go is down. So Lincoln-Mercury’s newfound message board is the Internet, which it is coupling with the nascent technology that drives the Mercury Mariner Hybrid compact SUV. The Ford Motor Co. brand sold 350-400 of the new Mariner Hybrids through Web ads in a special pre-launch program that directed surfers to marinerhybrid.com. Mercury Mariner Hybrid The Internet site allowed customers to design and ...
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