Launched three years ago, the Chrysler Group’s MarketCenter has eclipsed $100 million in total sales and finished 2003 with approximately $54 million in sales – a 46% increase from 2002. : “Easy process today” says MacKenzie. More than 3,200 Chrysler, Jeep and Dodge dealers use the online procurement service with 80% of the dealer body purchasing at least two products or services each month, according to Geoff Edmonds, manager-MarketCenter. The dealers have access to about 30 ...

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