MARKETING

Aside from the recalls and exploding police cruisers, Ford Motor Co. had a good summer, thanks to the juggernaut TV show, American Idol. Some 23 million viewers tuned in Sept. 4 to see the crowning of Texan Kelly Clarkson as the next wannabe pop superstar. The real winner may be Ford, which showcased its Focus small car in a regular feature on the show called, Focus on the Contestants. Hopefully,

Aside from the recalls and exploding police cruisers, Ford Motor Co. had a good summer, thanks to the juggernaut TV show, American Idol. Some 23 million viewers tuned in Sept. 4 to see the crowning of Texan Kelly Clarkson as the next wannabe pop superstar.

The real winner may be Ford, which showcased its Focus small car in a regular feature on the show called, “Focus on the Contestants.” Hopefully, Focus is no one-hit wonder.

Please login or register to post comments

Related Resources

Navigation-system maker TomTom is offering downloads of celebrity voices (including some of these) to guide you on your route. Who would you like to have tell you where to go?

Data Center

There are a number of ways to find data on WardsAuto:

BROWSE : Explore the breadth of WardsAuto data by geography and data type.
SEARCH: Use keywords and filters to search all data.
Reference: View reference and non-time-series data.
Public Data: A collection of data tables available to non-subscribers.

A subscription is required to see locked content.
We also welcome requests for customized data.

Go to Data Center